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Refining Your Inquiry Preferences for Maximum ROI

Learn how to focus on high-converting service categories and deals with shorter sales cycles.

Updated over 3 months ago

Optimizing your inquiry preferences on Inkris ensures you're focusing on high-converting service categories and deals with shorter sales cycles. Not all leads are the same—some require more nurturing, while others close faster. The key is aligning your business with the right opportunities.

Understanding Sales Cycle Variations

Different services have varying timelines for closing deals. Here’s what to consider:

  • Mortgage Brokers: A private equity loan where the homeowner needs funds in 3 to 10 days will close much faster than a traditional home purchase, which can take weeks.

  • Home Renovation Contractors: A kitchen remodel might have year-round demand, but a swimming pool contractor may see seasonal fluctuations with fewer leads in winter.

By setting up your inquiry preferences strategically, you can prioritize deals that align with your business model and provide a faster return on investment (ROI).

Lead Rollover – You Never Lose a Lead

On Inkris, leads roll over if none are available in a given month. This means:
✅ If you don’t receive your allocated leads for any reason, they will be fulfilled as soon as leads become available in the next month.
✅ You are never charged for leads you don’t receive—ensuring your subscription remains valuable.

Why Shorter Closing Cycles Matter

If your business model allows, prioritize deals with a quicker turnaround. Faster cycles mean:
✔️ Faster ROI – Get your investment back sooner
✔️ Higher deal flow – More opportunities to close deals
✔️ Better cash flow – Predictable revenue

The Power of Exceptional Customer Service

For small teams, managing fewer than 100 inquiries per month is ideal. Why?
🔹 Personalized Follow-ups: You can provide better service and higher conversion rates
🔹 Stronger Execution: Top performers on Inkris succeed because of strong follow-up sales execution
🔹 More Referrals: Satisfied customers lead to organic growth

Final Takeaway

Align your inquiry preferences with your business goals. If your team is small, prioritize shorter sales cycles and quality over quantity. This approach ensures higher conversion rates, better customer service, and faster growth.

Need help adjusting your preferences? Reach out to our support team anytime! 🚀

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